The orbit
The transactions we keep moving across markets, currencies and platforms. An open ribbon, tilted like a spinning coin or a distant galaxy.
Tokenz Brand Guidelines
Version 1.0, September 2026
Tokenz Brand Guidelines. Commercein motion.
Corporate identity & brand guidelines
A complete visual system. A world of applications.
01
Brand
A clear path for commerce.
Tokenz carries payments, tax and compliance for digital platforms around the world. The identity should feel the way the service works: capable, open and always moving.
The brand idea
A token and a galaxy
Commerce in motion.
Read one way, the mark is a token. Read again, it is a galaxy: transactions in orbit around a bright centre. That centre is Tokenz.
We are the spark that sets commerce in motion and keeps it moving. The ring never closes, because the movement never stops. Express that momentum through scale and composition, while keeping information calm and clear.
The spark
Tokenz itself. The bright centre that creates the movement and holds the orbit together, the way a galaxy turns around its core.
The wordmark
Drawn lowercase letterforms with sharp, precise cuts. Quiet on purpose, so the orbit can move.
Personality
Three traits to test every decision
When a layout, a line of copy or an image is in doubt, check it against these three.
Clear
Make the next step obvious.
One idea per composition and one primary action per screen. Remove anything that does not help someone decide.
Assured
Show evidence. Use plain language.
Prices, taxes, dates and coverage are exact. Confidence comes from proof, never from superlatives.
In motion
Create progress without visual noise.
Layouts carry direction through scale and cropping. The logo moves only in its official animation.
Voice
Sound like a capable partner
Our readers are running a business. They want the answer, the number and the next step, in that order.
Direct. Warm. Precise.
| Principle | Say | Avoid |
|---|---|---|
| Lead with the action | Say: Start selling in Japan. | Avoid: Unlock the revolutionary future of commerce. |
| Keep confidence grounded | Say: We register, file and remit VAT in the markets we cover, and show every filing in your dashboard. | Avoid: Guaranteed to transform your business. |
| Give useful direction | Say: Your card was declined. Try another card or pay at a convenience store. | Avoid: An error has occurred. Try again. |
| Name the money | Say: £4.79, including 20% VAT. | Avoid: About £5 plus applicable taxes. |
| Keep marketing concise | Say: Commerce in motion. | Avoid: The ultimate all-in-one next-gen payments solution. |
Naming
Writing the name
In running text the name is always Tokenz, with a capital T. The lowercase form only exists inside the logo artwork.
Write
- TokenzThe company and the platform
- Tokenz DocsProduct names keep their own capitals
- Tokenz APIAcronyms stay uppercase
- 決済はTokenzでKeep the Latin name inside Japanese copy
Never write
- tokenzLowercase in a sentence
- TOKENZAll caps, even in headlines
- TokenZInner capitals
- TokensThe generic word
02
Logo
One signature. Never redrawn.
The orbit, the spark and the wordmark are a single piece of artwork in fixed proportions. Always start from the master files.
Primary lockup
The signature, on the right background
Use the complete lockup whenever the audience needs to recognise the name. Try a background: the logo switches to its approved colour, or tells you why it can't sit there.
File for this background: tokenz_lockup_ink.svg
- Master artwork105 by 27 units
- Aspect ratio3.89 : 1
- Symbol to wordmark gap10 units
Tiers
Lockup, symbol and app icon
The lockup introduces Tokenz. The symbol works where the name is already known. The app icon is the symbol in its own container.
Lockup Default
Websites, documents, signage, partner pages, first contact of any kind.
Symbol
Favicons, small hardware, garment details, tight UI, and anywhere the full name already appears nearby. It can also be used very large, as on a booth wall or a poster, when the lockup is in the same view.
App icon
The symbol on a galaxy: white on a dark starfield for dark mode, Ink on a pale nebula for light mode. The symbol fills 70% of the tile, centred on its square canvas.
Home screen
At 60 px the symbol still reads as an open ring.
Favicon
16 px is the absolute minimum, and only here.
Social avatar
Circle crops need 20% padding around the symbol so the ring never touches the edge.
Colour versions
One colour at a time
The logo is always a single flat colour. Use the defaults for everything: Ink on light backgrounds, Stone on dark ones.
Olive, on the logo or as the background behind it, needs approval from the Tokenz design team before it is used.
Clear space and minimum size
Give the identity room
Clear space is x = H / 4, where H is the height of the symbol, which is also the height of the lockup. Keep at least x empty on every side.
Drag to scale. The zone and the numbers update, and the logo turns red below its minimum.
- Width
- Height (H)
- Clear space (x)
- Footprint with x
| Medium | Lockup minimum | Symbol minimum | Note |
|---|---|---|---|
| Screen | 96 px wide | 24 px (16 px favicon) | Measured in CSS pixels |
| 25 mm wide | 6 mm | Check an actual-size proof on the real stock. | |
| Embroidery and engraving | 100 mm wide | 25 mm | Ask the maker to test the open gaps |
Partner lockups
Share the stage, keep the identity
Match perceived weight, not width. The partner logo is no taller than H, and the gap on each side of the divider is one H. Without a divider, keep one H between the two.
- 01Never merge a partner name into the Tokenz wordmark or build a new combined mark.
- 02Don't imply an endorsement before the partnership and the artwork are approved by both sides.
- 03Co-branded artwork comes from the Tokenz design team.
Logo on imagery
Find the calm part of the picture
Place the lockup on the quietest area of the image, in the colour that contrasts most. If no area is calm enough, crop differently. Never add a box or a plate behind the logo.
Stone on the dark, calm area
Ink on the bright centre
Ink on a flat wall
Busy area fights the orbit
Things to avoid
Protect what makes it recognisable
These are built from the real artwork so you can see exactly what goes wrong. If you need something the rules don't cover, ask the design team first.
03
Colour
Quiet foundations. One bright signal.
Stone and Night carry the page, Ink carries the words, and Olive marks value in motion. It earns its place by being rare.
Core palette
Four colours do most of the work
These come straight from the Tokenz design system, so the brand, the product and the code share one source. Click any value to copy it.
OliveThe signal. It marks value in motion.
InkWords, rules and the logo on light.
NightThe stage for dark fields and brand moments.
StoneThe canvas. The default background.
Proportion
How much of each
Marketing can be bolder than product, but Olive stays a small share in both. Too much and it reads as a lime template, not a brand.
Marketing and eventsapproximate share of the surface
Documents and product surfaces
Olive's job
Olive is earned, not sprinkled
Olive marks value in motion: the symbol on dark, one primary action per view, and moments of confirmation.
Use Olive for
- The symbol and lockup on Night, Seaweed or Deep olive
- One primary action per dark view
- Success and confirmation moments
- Campaign fields, with Night type and logo on top
- A thin accent band on large formats
Never use Olive for
- Text or logos on light backgrounds (Olive dark only for large text: 24 px, or 19 px bold)
- Errors, warnings or destructive actions
- Long reading surfaces and body copy
- Gradients, tints or glows on the logo
- More than one competing accent in a view
04
Typography
Clear forms. Human rhythm.
Hanken Grotesk sets every Latin word. UD Shin Go sets Japanese. The wordmark stays artwork.
Hanken Grotesk
One family, three weights
Light is for display sizes only, where it gives headlines their calm. Regular carries reading. Medium labels and emphasises.
Free under the SIL Open Font License, on Google Fonts.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ¥ $ € £ ₩ % & @
Light 300
Display, 48 px and up
Hero lines, chapter titles, posters.
Regular 400
Body and headings
Everything people read at length.
Medium 500
Labels and emphasis
Navigation, buttons, short labels.
Japanese
UD Shin Go, sized as a pair
Japanese text uses UD Shin Go NT Pro, a universal-design gothic built for legibility. On the web without a licence, Noto Sans JP is the fallback.
世界中の決済を、
ひとつのチェックアウトで。
- 01Latin runs at 110% of the Japanese size so both scripts share one size scale.
- 02Keep "Tokenz" in Latin letters inside Japanese sentences.
- 03Use Regular for Japanese body text. Japanese display type is set no lighter than Regular.
決済、税務、コンプライアンスまで。Tokenz がまとめて引き受けます。
Hierarchy
A rhythm for every format
Hierarchy comes from size and weight, with tighter tracking as type grows. On screens, start body copy at 16 px with a 24 px line.
Commerce in motion.
A clear next step.
Sell in every market you choose
Tokenz handles VAT, GST and consumption tax in the markets we cover, from registration to remittance. Your team keeps building.
Merchant of record
¥1,200 $8.00 €7.40
05
Graphic language
Let the orbit set the pace.
Scale, space and momentum. One oversized orbit can become the whole composition, as long as a complete signature is there too.
The oversized orbit
Crop with intention
A single oversized symbol, cropped by the edge of the format, turns any surface into a Tokenz surface. It's a graphic, not the logo, so it can bleed.
- 01One per composition. Never repeat, pattern or stack orbits.
- 02Show 30 to 70% of the ring, with at least one of its breaks visible so it still reads as open.
- 03Keep the original angle. Crop and scale freely; never rotate or mirror.
- 04Always pair it with a complete signature in the same view. The crop never replaces the logo.
- 05Tone it down behind text: Leopard or Seaweed on Night, Cassius on Stone. Full Olive only when the crop is the message.
Art direction
Make materials feel real
Soft daylight, honest materials and a lot of space. Texture supports the identity, it never competes with it.
Light
Directional daylight and believable contact shadows. No glossy, synthetic finishes, no neon.
Material
Cotton, uncoated paper, matte metal, travertine and plaster. Olive appears as one object, never as a filter.
Composition
One clear focal point and generous negative space. Leave a calm area where the logo can sit.
06
Motion
Move with purpose.
The orbit carries the movement. Everything around it stays calm.
Logo animation
The orbit is what moves
The break in the orbit travels around the ring and settles in its place, the way value moves through the system and clears.
07
Applications
Made to leave the screen.
From a tote bag to a billboard in Tokyo: the same signature, palette and restraint.
In the world
A coordinated world of objects
Concepts that show intent. Build final artwork from the master files and the maker's own templates.
Application scenes are AI-generated concepts made with the master artwork as reference. They are not production proofs.
Social and digital
A flexible publishing system
Compose for the channel. Keep the signature and the message inside a 10% safe margin, and reflow for 1:1, 4:5 and 9:16.
08
Resources
A practical starting kit.
The master files, and who to ask when the rules don't cover it.
Downloads
Logo files
SVG files are the masters. PNGs are transparent screen exports at high resolution. Never extract a logo from a mockup or a screenshot.
Files are named tokenz_{asset}_{variant}.{format}. The variant is the logo colour (tokenz_symbol_olive.svg) or the mode for app icons (tokenz_app-icon_dark.png).
| Preview | Asset | Colour | Use on | Download |
|---|---|---|---|---|
| Lockup tokenz_lockup_ink | ink | Stone, Green stone, White, calm light photography | ||
| Lockup tokenz_lockup_stone | stone | Night, Ink, calm dark photography | ||
| Lockup tokenz_lockup_white | white | Dark stock, fabric and engraving that need pure white | ||
| Lockup tokenz_lockup_olive | olive | Night, Seaweed, Deep olive, with the design team's approval | ||
| Lockup tokenz_lockup_night | night | Olive fields, with the design team's approval | ||
| Symbol tokenz_symbol_ink | ink | Stone, Green stone, White, calm light photography | ||
| Symbol tokenz_symbol_stone | stone | Night, Ink, calm dark photography | ||
| Symbol tokenz_symbol_white | white | Dark stock, fabric and engraving that need pure white | ||
| Symbol tokenz_symbol_olive | olive | Night, Seaweed, Deep olive, with the design team's approval | ||
| Symbol tokenz_symbol_night | night | Olive fields, with the design team's approval | ||
| App icon tokenz_app-icon_dark | white on a starfield | Dark mode home screens and stores (full-bleed square) | |
| App icon tokenz_app-icon_light | ink on a pale nebula | Light mode home screens and stores (full-bleed square) |
Contact and versions
When the rules don't cover it
Ask the Tokenz design team before making anything new: a product lockup, a co-branded piece, a large-format install or a campaign line.
Contact inquiries@tokenz.one
- 1.0September 2026. First edition of the orbit identity. Replaces the previous star mark everywhere.